R.I.P. – Google AdWords & Your Business

"The shocking truth REVEALED ... Google is digging its own grave as we speak"

BULLSHIT!!

I am sure a lot of you have heard the buzz this past week, about this fantastic, you-would-be-stupid-to-be-without $2 report. You might as well close your business now.

I had never heard about Simon Leung until about a week ago. I googled his name and apparently, the man, in his capacity as a Google ex-employee, does have a lot of knowledge about the search engine's products and the way they operate. Also it looks like he is a sharp businessman and is well known in the Internet Marketing circles.

The truth is on the last page of the $2 report:

"Ultimately, AdWords is NOT the one facing death – your business is. And the only way to prevent a thorough analysis on the autopsy table of its cause of death is to avoid being unprepared when the world ends"

Google's business is primarily to provide a good experience for the end user. When a large percentage of marketers abuse the system, it is to be expected that they will take some action, if they want to survive as a search engine. The infamous "Google slap" and whatever else they are doing – and will continue to do – has been brought on by the abusive marketers, of which there ara a lot out there.

Those who do a professional job with the ad campaigns will still do fine; it's just that, as in any business that is maturing, you will find competition. As it says in the report, the days of some dumbshit, who knows nothing about the system, slapping a page on the Internet and starting to get money 15 minutes later are over. And that's the way it should be!

I am sure Simon is qualified to do good consulting on this AdWords/AdSense business. He is also a clever marketer using "advanced" techniques: you can become an affiliate and get a 100% commission to sell the $2 report. And, of course, some people have already jumped on that bandwagon. The first one to hit me up, not to my surprise, was a Joel Comm, from whom I see two-three emails a day, all with hot "recommendations". It's amusing to see, but I will probably never buy anything from this guy, even if it's legitimate. But I digress...

Back to the 100% commission: why such a deal? Because this is advanced bait-and-switch, folks. Here, get this, you pay for the bait before the switch. The $2 report, besides getting another name-email address record added to Simon's database, is nothing but a pitch for a report that will make you an "AdWords Hero". I bet you already guessed it: one of those things with a price that ends in '7' – this one is $37.

I have a better idea: send ME the 2 bucks (you can PayPal it to gato@taperia.com), you've already seen it all here. You can even send me another $17 and save yourself $20 not buying the Hero report.

Ciao for now.